Imagining a new sustainable bean-less coffee made from up-cycled date pits.

Calm Baboon

  • Earthy
  • Collaged
  • Organic

Imagining a new sustainable bean-less Ethiopian coffee made from up-cycled date pits. The brand targets life-adventurers who value sustainable solutions and the small things in life.

The strategy for this brand was to celebrate up-cycling, repurposing unused pieces to create something beautiful. The visual graphics are cut out and collaged as if they've been repurposed and up-cycled into the package.

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