Imagining a new sustainable bean-less coffee made from up-cycled date pits.
Imagining a new sustainable bean-less Ethiopian coffee made from up-cycled date pits. The brand targets life-adventurers who value sustainable solutions and the small things in life.
The strategy for this brand was to celebrate up-cycling, repurposing unused pieces to create something beautiful. The visual graphics are cut out and collaged as if they've been repurposed and up-cycled into the package.
