Branding a new people-centric cleaning company for young life-loving adults.

Embrace the Mess

  • Friendly
  • Direct
  • Fun

If you search for cleaners near me, chances are you will find a sea of corporate cleaning companies. Mates with Mops are anything but.

The strategy for this brand was to recognise that making a mess is part of living life to the fullest. Mates with Mops feels like a friend coming over to lend a helping hand. The brand uses snapshots of mess and fun from life, taken as if in the moment on someone's phone. It adopts a straight talking tone of voice that's matched with the headline typeface Balboa. The line illustrations give the brand a humanness and character.

Next Project: Calm Baboon
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